- The Observer, Sunday 19 March 2006
Every time something goes wrong in the world of pop, Popjustice gets stronger. I started the site six years ago with a game in which visitors were invited to put Faye from Steps' hair onto a picture of Winston Churchill and it accidentally turned into one of world's biggest pop music sites.
I would imagine that stars like Alison Goldfrapp are horrified to be on the same page as Girls Aloud, who in turn are disturbed to see a messageboard discussion about their new single being added to radio playlists in Australia; but considering how popular the site's become at a point when mainstream pop is dead, it's exciting to think about what might happen when the genre falls back into favour. Until then I'm finding new ways to adapt the spirit of the site - four Popjustice books are published in April, and it may be developed into a TV format.
