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Observer style guide: introduction



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impact
is a noun, wrongly used as a verb by people who cannot tell the difference between 'affect' and 'effect'

imply
speakers imply, listeners infer

initials
keep use of initials such as NHS, TGWU to a minimum. Used too frequently they not only look ugly, they deter readers.

On first mention of any organisation, its name should be spelt out, but there is rarely a need to put its abbreviation in brackets.

If the organisation is mentioned only once again, many paragraphs later, and is not well-known it is better to spell it out again rather than use the initials. We will not follow the tendency to mix capitals and lower case, which has been introduced for branding and marketing reasons. Thus, Transport for London is TFL, not TfL.

Initials that do not need explaining are very few; they include CIA, BBC, CID, EU, ITV, RAF, TUC, VAT

inquiry

install

instil

International Institute for Strategic Studies

internet, world wide web, website, email and dotcom
are all as here - no capitals, no hyphens and no dots

intifada
no italic

introductory phrases
such as 'However', 'None the less', 'Instead' should be followed by a comma

Intros
there is a place for the dropped, feature-ish intro ('He was a mild-mannered doctor by day. But by night he was a monster. The man they called Dr Henry Jekyll...). But if every writer on the paper used it but once a month, we would still have 10 such intros every week. And some weeks we do. Use sparingly

ironically
avoid when what you mean is strangely, coincidentally or amusingly. Irony is a deliberate incongruity between what is said and what is meant

-ise
do not Americanise into 'ize'

italic
is normally reserved for emphasis; for foreign words and phrases on first mention (not foreign proper names), for horticultural, biological genus (initial cap) and species (no cap) and for titles of newspapers, magazines, books, plays, works of art and TV and radio programmes (see titles)




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